Resources found Online:
New Click Fraud Risk Study, by Clicks2Customers
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Click Fraud an Overview
Click fraud is a problem that advertisers can face when running cost-per-click campaigns. Here is an informational overview of click fraud in the search industry by Jessie Stricchiola.
Exposure, Sales by Affiliation
Affiliate, or referral, programs have emerged as a valuable option for marketers suffering through online advertising woes, and those that cultivate leads and nurture their networks could stand to profit, research finds.
Jupiter Research
Jupiter provides its business-to-business and business-to-consumer clients with comprehensive views of industry trends, accurate forecasts and today's best practices, all backed by proprietary data.
AdRelevance
Web site measurement and statistical software that geographically distributed probes dynamically respond to web traffic patterns 24 hours a day to capture the most ad data, even from pages that may only be live for one day.
ClickZ
Research a wide range of topics associated with internet commerce.
Advertising Research Foundation
A nonprofit corporate-membership association which is today the preeminent professional organization in the field of advertising, marketing and media research.
Forrester Research
Forrester is a leading independent research firm that analyzes the future of technology change and its impact on businesses, consumers, and society.
eMarketer
A great resource for news and stats concerning the internet.
Neilsen//Netratings
Measurement software in partnership with Nielsen Media Research that is used as a basis for market and trend analysis.
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