PPC BID MANAGEMENT Online marketing via paid search can be a complicated and daunting task. Let Pay-Per-Click (PPC) Bid Services help minimize the stress of Paid Search by offering a solution to you. Our Services PPC Bid Services is a way for Search Engine marketers to alleviate the time and maintenance of search engine marketing accounts with automation and expertise. We offer packages that will include in-house experts that will create, manage and report on your pay-per-click accounts along with the use of KeywordMax. Also with pay-per-click accounts, we will be responsible for paid inclusion management and training of KeywordMax to the clients. A breakdown of PPC Bid Services is below: Continuous account management and strategy for all forms of search A unified keyword / phrase selection strategy Performance based bidding strategies Fraud management of keyword spend Copy writing for their paid search Signing up for a managed services package with Direct Response provides you with a one-to-one relationship with a Client Service Executive and enables you to immediately leverage the skills and expertise of our specialists. Package Breakdown PPC Bid Services will be dedicated to making your search engine marketing easier and achieving the goals in which you set. Accompanied with in-house experts, the use of KeywordMax, a SEM bid management solution, this will further the ease of search engine marketing while striving to meet your goals. The services for PPC Bid Services are as follows: Account Management Setup Responsible for setting up PPC Accounts in the search engines KeywordMax Each facet of KeywordMax, four in total, will be setup by the representative. When complete, the client should have a complete functioning KeywordMax account with all pieces tested. Bid Management Keyword Creation Based of criteria that you give us, we will create a list of possible terms that you would want to use in your PPC marketing. Along with these lists, we can create copies that will go well with those keywords. Keyword Management Responsible for the addition, creation and removal of keywords from the search engines. Keyword Analysis Through the use of KeywordMax, we will take the bidding rules, strategies, and reports to analyze the keywords and make calculated decisions to maximize the clients ROI and get better access in their paid search Keyword Reporting Functioning parallel with KeywordMax, PPC Bid Service representatives will have report to you your keyword activity, spend, and resulting sales from that keyword activity. Creative Management Copies Representatives will be responsible for creative copies for the engines. Along with creation, they will also be responsible for multiple copy analysis Testing A representative will be responsible for correct setup and testing of the copies to ensure proper tracking URLs and landing pages. Data Tracking Setup Representatives will be responsible for the creation of tracking URLs for each keyword and each domain. They will also be responsible for getting the JavaScript code on the landing pages to ensure proper tracking Testing Representatives will have the task of testing the newly created URLs to make sure that the data tracking tags are correct on the URL and that there are no problems tracking. Accompanied with tracking, they will monitor the URLs to make sure everything is tracking properly. Reporting PPC Bid Services will have a variety of reports that can be sent out. Also, if the data you request was not given, we can create custom reports for you. Pricing At Direct Response we are committed to the success of clients using our software tools and we value the long-term relationships we have fostered with these clients. Our PPC Bid Services program is another tool that we offer to help you achieve your marketing goals û with our expert assistance and guidance. Our fee schedule for on-going PPC Bid Services support is as follows: PPC Bid Services Hours per day Cost per month Bid Services 2 $ 1,500.00 Bid Services 4 $ 2,500.00 Bid Services 8 $ 5,000.00 Overages 1 $ 50.00 In addition, we offer custom services tailored for your needs and specific situation. If you need one-on-one training support or have a short-term need on a per-project basis, contact us for a Bid Services package to fit your needs. Contact Us for more information on PPC Bid Services. Contact Us  |  Privacy  |  Legal Agreement  |  Copyright 1994-2008 Direct Response Technologies, Inc.