ROI Tracker is a tracking tool for search and other types of advertising campaigns. There is no software to download, no programming is required. There are no technical requirements - we host everything.
To get started you paste a simple code onto your web site and your order confirmation / thank you page - KeywordMaxÖ instantly begins tracking. Then you simply login to a friendly web based interface and run the reports for the date ranges that you need - our reports show real-time data.
FAQ's
- What does KeywordMax™ track?
- Do I need to buy software or download software?
- Does KeywordMax™ track leads?
- Do you track sales from repeat visitors?
- Are KeywordMax™ reports in real-time?
- Can I track a custom campaign?
- Does KeywordMax™ track different languages?
- Do you have a special package for agencies?
- Which search engines do you track?
- Who do I call for volume pricing?
- What technology does KeywordMax™ use to track visitors to my web site?
- What does account set-up entail?
- What is the difference between KeywordMax™ and my log files?
1. What does KeywordMax™ track?
KeywordMax™ tracks purchases from all referring web sites. This includes: free search engines, pay search engines, custom marketing campaigns, distribution partners, email marketing campaigns, and any traffic received from any web site that links to your web site. KeywordMax™ reports include: number of click-thrus, number of sales or leads, sales revenue, ad spending (if any), conversion rate, and ROI (Return on Investment = the amount of money you earn for every dollar spent on advertising).
2. Do I need to buy software or download software?
No. KeywordMax™ is completely web based we host it and provide all technical support for you.
3. Does KeywordMax™ track leads?
Yes. You can track leads by placing the thank you page tracking code on your registration thank you page. You can assign a value for each lead, by changing the item called TRANSID - to a value or you can set the value to 0 and it will track the leads without assigning a value to the lead.
4. Do you track sales from repeat visitors?
Yes. By default the cookie is set to 30 days, however you can change the length in order to track repeat visitors and repeat buyers.
5. Are KeywordMax™ reports in real-time?
Yes! KeywordMax reports clicks
and actions/sales in real-time.
Data imported from search engines
is 1 day behind - this includes
PPC Clicks and Ad Spending.
6. Can I track a custom campaign?
Yes. You simply create a tracking URL for your campaign by clicking on step 3, and changing the "engine" to the name of your campaign, and changing the "bid" to the cpa or cpc of your campaign. You can see the results of your custom campaigns in the reporting tools.
7. Does KeywordMax™ track different languages?
Yes. However KeywordMax™ reports are in English.
8. Do you have a special
package for agencies?
Yes. Agencies have the ability to create a master account with sub-accounts for its clients. You can co-brand or private label the reporting interface for ROI Tracker and provide clients with limited access through a password protected login web site. You can add new clients for just $10 per month per client. Please see more details here: Agency Standard or Agency
Premium.
If you are not interested in a client login center, then you can also try one of our Merchant plans. You will still be able to create a master account and be able to track each client separately for just $10 per month per client. Please see more details here: Merchant Standard or Merchant Pro
9. Which search engines do
you track?
All free engines and all pay-per-click engines. KeywordMax™ has automated tracking with Google Adwords, Findwhat, Kanoodle, Ah-ha, and Overture. ROI tools that do not have automated tracking CAN NOT report to you your true ROI and are time consuming to set-up. KeywordMax™ is fast and easy and accurately reports your ad spending to compute your true ROI.
10. Who do I call for volume
pricing?
Contact either Lori Wasserman at 412-921-6881 xt 110 or Autumn Kus at 701-873-2146.
11. What technology does
KeywordMax™ use
to track visitors to my web
site?
KeywordMax™ uses cookies to track unique users to your web site. The KeywordMax™ tracking code is JavaScript - however, if your site does not support JavaScript, we can provide you with alternative code.
12. What does account set-up
entail?
Account set-up is easy and takes less than 10 minutes. First, you will cut and paste 2 tracking codes - one for your landing page, one for your order confirmation page. Second, you will configure tracking for pay-per-click campaigns. This step is easy, KeywordMax™ has automated set-up with the major ppc search engines - we do the work for you.
13. What is the difference
between KeywordMax™ and
my log files?
Logfiles have limitations that KeywordMax™ overcomes. Log-files are unable to report data to you in real-time - KeywordMax™ does. Log-files don't report traffic and sales together which makes it very difficult to correlate- with log files you can not tell which keywords and/or marketing campaigns are delivering sales. Log-files do not track your ad spending which makes it impossible to see which campaigns are delivering the best ROI. The only way to readily track traffic, sales, and ROI is with tracking software - like KeywordMax.
