KeywordMax Frequently Asked Questions

KeywordMax offers introductory answers to frequently asked questions about our features and functionality. Click on a subject heading below to view questions and answers relating to your selection. Links throughout the answers will guide you to further information on our website. Should you have any further questions, please contact us.


What is KeywordMax? (top of page)

Built around a single, intuitive and fully brandable interface with consolidated cross–engine dashboard view, KeywordMax delivers powerful end–to–end keyword generation, bidding and reporting functionality—all designed to help advertisers, agencies and local search publishers intelligently manage and grow their paid search initiatives. Since 2003, the world´s leading SEM agencies, advertising agencies and merchants have relied on KeywordMax to help them profitably market, track and optimize their PPC campaign initiatives.

KeywordMax boasts features such as versatile bid management capability that provides a one–of–a–kind pacing engine built specifically for local search and Internet Yellow Page publishers. Other cutting edge functionality includes sophisticated real–time analytics, next generation APIs and advanced fraud detection. KeywordMax has become the industry´s “go–to solution of choice” for clients looking to centrally manage all of their cross–engine paid search initiatives for maximum PPC return on investment.

How do I set up my KeywordMax account? (top of page)

To allow KeywordMax to manage your paid search accounts, the PPC accounts that you are managing will need to be added into the platform.

Import all of the details from your PPC accounts into KeywordMax. Once imported, you will be able to manage all of your information from within a single interface.

Automatically queue your PPC accounts to have KeywordMax update the destination URLs within the engine to start tracking your revenue inside the platform.

Set up your bid rules that KeywordMax will use to manage your keyword bids.

Place the KeywordMax tracking code on your website to start tracking all of your online traffic for reporting within KeywordMax.

What type of traffic does KeywordMax track? (top of page)

KeywordMax tracks purchases from all referring websites, including: free search engines, pay search engines, custom marketing campaigns, distribution partners, email marketing campaigns, and any traffic received from any website that links to your website. KeywordMax reports include: number of click–throughs, number of sales or leads, sales revenue, ad spending (if any), conversion rate, and ROI (Return on Investment = the amount of money you earn for every dollar spent on advertising).

Do you offer a package that accommodates agency needs? (top of page)

Yes. Agencies have the ability to create a master account with sub–accounts for their clients. You can co–brand or private–label the reporting interface and provide clients with limited access through a password–protected login website.

We also offer Merchant plans that do not include a client login center. You will still be able to create a master account and be able to track each client separately. Please contact us for more information.

Can I track a custom campaign? (top of page)

Yes. You simply create a tracking URL for your campaign by clicking on step 3, and changing the “engine” to the name of your campaign, and changing the “bid” to the CPA or CPC of your campaign. You can see the results of your custom campaigns in the reporting tools.

Which engines can be integrated with KeywordMax? (top of page)

All free engines and all pay–per-click engines. KeywordMax has automated tracking with Google Adwords, Yahoo Search Marketing, MSN/Bing and Miva. Since KeywordMax is fully integrated with these major engine´s APIs, it will automatically pull in the clicks and costs of your marketing efforts.

What technology does KeywordMax use to track visitors to my website? (top of page)

KeywordMax uses cookies to track unique users to your website. The KeywordMax tracking code uses JavaScript. If your site does not support JavaScript, we can provide you with alternative code.

How do I contact technical support? (top of page)

Since the world of paid search marketing never sleeps, neither do we! KeywordMax technical support representatives are available at http://www.directtrackhelp.com/kwm.php and 866.773.4460 extension 4. We also offer a 24/7 support line, available even during holidays.

Are training options available? (top of page)

We offer a variety of managed, creative and training services designed to enhance the profitability of your PPC initiatives, and to accommodate your evolving business needs. Please click here for further details on our diverse service offerings.

Is it possible to host KeywordMax on other servers? (top of page)

Since our enterprise data center is designed to handle substantial traffic volumes and provide data security, it is recommended that the KeywordMax platform remain hosted on our servers.

What can you do within Campaign Management? (top of page)

With campaign management, you have the ability to create campaigns, adgroups, keywords and creatives, and have them uploaded directly into the four major search engines – Google, Yahoo, MSN/Bing and Miva. Also, you have the ability to clone campaigns and adgroups from one engine to another. You can also bulk upload items into the four engines—all within one single, intuitive interface.