KeywordMax Product Features

KeywordMax provides a variety of key features and benefits including:



Comprehensive Campaign Management and Optimization (top of page)

Whether you´re an agency or merchant, KeywordMax´s comprehensive campaign management and optimization tools are not only extremely powerful and versatile for all your paid search needs; they´re a breeze to use. From account set up and keyword management to campaign and adgroup creation, centrally manage all of your search engine campaigns from the convenience of a fully brandable and intuitive single interface. With its consolidated cross–engine dashboard view, you´ll be able to eliminate the redundant, labor intensive work that is typically required to set up campaigns and adgroups across the major search engines.

Leveraging our dynamic analytics engine, KeywordMax lets your search engine marketers focus on tweaking and optimizing their PPC initiatives for peak efficiency and returns—rather than spending countless hours individually setting up and deploying duplicate campaigns across multiple search engines.


  • Intuitive, single interface with consolidated cross–engine dashboard view
  • Eliminate redundant, labor intensive campaign and adgroup set up across the major search engines
  • Begin managing all aspects of your paid search campaigns within minutes of account set up
  • Interface can be private labeled to emulate your brand and corporate identity


Automated Rules–Based Bid Management (top of page)

Boasting a sophisticated one–of–a–kind pacing engine built specifically for local search and Internet Yellow Page publishers, intelligently manage all of your keyword bids using one of our versatile performance, activity or position–based methodologies. Change bids up to 24 times per day—putting you in complete control over keyword ROI.

Performance–Based:
Manage bids based on multiple metrics, including: cost per acquisition (CPA), return on ad spend (ROAS), profit margin or profit.

Activity–Based:
Make bidding decisions based on the click volume driven throughout the course of the month, so that your partners receive their purchased traffic at appropriate times.

Position–Based:
Manage keyword bidding by:


  • Maximum Bid Amount
  • Bid Interaction (automatic, manual, or forced/immediate change)
  • Bid Increment
  • Monthly Budget
  • Maximum Daily Updates


Advanced Real–Time Reporting and Analytics (top of page)

From detailed keyword conversion, traffic analysis and comparison reports to fraud monitoring and analytics–driven bid suggestions, KeywordMax gives you the cross–engine PPC intelligence you need to drive sound business decisions while maximizing ROI.

Reporting is often one of the most overlooked yet critical components of effective PPC management. Without the right tools, you´re in the dark about the true performance of your search engine initiatives—which could not only negatively impact your decision making, but your bottom line as well.

KeywordMax takes the mystique and complexity out of PPC reporting by providing your search engine marketers with the cross-engine campaign analytics they need to track click and conversion activity in real time. Armed with powerful real–time intelligence about your pay–per–click campaigns, you´ll be able to quickly respond to market changes and optimize your search campaigns for maximum returns.

Accessible from a single, user–friendly page, KeywordMax makes it easy to consolidate all of your critical paid search data, build exactly the custom reports you want based on specific user–defined criteria, then display or deliver them in an intuitive, visually compelling graphical manner.


  • Visually analyze PPC campaign data with multiple graphing/charting options—from pie charts to 3D views
  • Gain immediate “real–time” access to mission critical paid search data from a single, consolidated page
  • Extract insightful and meaningful business intelligence from elegant visual interpretation
  • Slice, dice and dissect data based on flexible user–defined criteria
  • Utilize built–in reporting templates for instant access to the most common paid search reports

KeywordMax´s real-time reporting and analytics solution delivers:

  • Detailed Keyword Conversion Analysis
  • Intelligent Analytics–Driven Bid Suggestions: By leveraging the power and insight found within our robust data warehouse, detailed “what if” scenarios can be used to determine projected traffic and revenue impacts from bid changes.
  • Traffic Analysis: By tracking each step of a visit, a comprehensive view of all traffic can be developed to determine which pages are causing the most visitors to leave prior to purchase completion. You can analyze:
    • Keywords that led to specific product purchases
    • Keywords that are costing the most, but generating the least revenue
    • Action data
    • Account contacts
  • PPC Fraud Monitoring Reports: Conduct detailed weekly account audits to protect your PPC investment from costly fraudulent activity—ranging from traffic anomalies to competitor click fraud.


PPC Fraud Management (top of page)

From automated click robots to spiteful competitors, click fraud is a continual threat to your PPC investment. Click fraud can not only drive up your costs, it can drive down your results.

To help combat this growing problem, KeywordMax utilizes state–of–the–art click auditor tools to help you identify, validate and manage fraudulent activity that may be negatively impacting your campaign performance and results.

Utilizing built in proprietary anti–fraud mechanisms, KeywordMax delivers the advanced tools and intelligence you´ll need to work with the search engines in order to re–coup search engine credits should fraudulent activity occur.

KeywordMax will keep a close eye on all the activities potentially impacting your search campaigns, including:

  • Suspicious IP Report: identify when someone is continuously clicking on your words over and over
  • Geographic Activity Report: identify click volume discrepancies based on geographic location
  • Click Spikes: Words with unusual click activity or words with declining conversion rates are often good indicators of fraud
  • Competitor Tracking: Use your competitor's IP address to identify every time they click on your ad


Robust International Support (top of page)

Go global, manage local. Whether you´re an agency with accounts in multiple countries or are looking to expand your paid search presence internationally, KeywordMax is your ideal global PPC management solution. KeywordMax delivers the robust flexibility you need to manage all of your global accounts from the convenience of a single interface and single account.

Take a consolidated view of your entire global portfolio while managing and analyzing your accounts in their native currencies and time zones.


  • Robust functionality regardless of where you or your clients are based
  • Manage campaign performance in the native currency defined in the search engine account to ensure that imported PPC cost data matches the currency used when tracking conversions
  • Specify time zone at the individual search engine account level to assure that reporting data accurately matches the exact time the click and conversion activity actually occurred
  • View, manage and analyze your accounts in their native currencies and time zones from a single interface and single account


Simplified Integration with Our Flexible API Suite (top of page)

With KeywordMax´s open API architecture, you´ll be able to seamlessly integrate, automate and transfer functionality and data in real time from one application to another from within your organization´s existing workflow.

Maintain and protect your existing software investment—while leveraging the powerful tools and functionality found within our robust PPC management platform.

With our flexible APIs, you are free to utilize standalone KeywordMax functionality to supplement an existing solution. Maybe you already have a tracking solution and are just looking to use the data import API to integrate with our bid management functionality? Or maybe you have an existing integrated analytics solution and want to use the data export API to feed your analytics engine with information tracked or imported from KeywordMax? No matter what type of integration you require, we can help.

Use KeywordMax´s versatile open APIs to:

  • Automatically update your destination URLs within your search engine account to have KeywordMax tracking
  • Automatically retrieve your paid search accounts into KeywordMax
  • Automate your reporting

Import or export data such as:

  • Search engine accounts, campaigns, adgroups and keywords
  • Transactional data such as leads and sales
  • Click or action data
  • Account contacts and much more


Local Search Management (top of page)

KeywordMax is the perfect solution to meet the specialized demands of local advertisers working with limited daily budgets. By pacing the daily display of their PPC ads from pre–defined daily budgets or pre–purchased click amounts, agencies and online publishers can optimize the ROI and online presence of their valued clients.



Leverage Your Brand with a Private Label Solution (top of page)

If you´re an agency or application service provider looking to add PPC bid management services to your portfolio, why build or manage it in–house at considerable expense, when you can private–label KeywordMax with your own branded look and feel.