| Maximum Bid |
Sets your maximum bid and hides it from the competition |
| Budget |
Sets a budget - daily or monthly. |
| Rank Selection |
Select your desired rank or pick a range |
| Gap Surfing |
Find the bid gap within your desired ranking. Saves money by identifying the most cost effective position. |
| Competitive Bid |
Jamming lets you force anyone bidding one position above you to pay their maximum bid (for Overture) |
| Friendly URL |
Bid above or below a friendly URL |
| Optimization Based Bidding |
Optimizes your bids based on the position that yields you the best return on your target objective. Optimization is available on any one of the following business metrics:
 |
Cost per Action (CPA) |
|
Profit Margin (PM) |
|
Return on Investment (ROI) |
You must have both Bid Director and ROI Tracker to use this feature.
|
| Pause Words |
Turn words online or offline |
| Day Parting |
Schedule
pausing and unpausing of
words based on time of day
or days
of the week |
| Categories |
Bid on individual words or on Categories.
- Optimize categories of keywords
- Set a budget on a category of keywords
|
